iPhone App Downloads Dropped Again In April, As Apple?s Bot Crackdown Continues

Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm Fiksu in its latest report out today. This downward trend was expected, as no major events sparked app discovery during the month, explains Fiksu CEO Micah Adler.?However, mobile app marketers were particularly aggressive in the social networking and games categories during April, both of which experienced volatility throughout the month. With the former (social networking), the reason had to do with the $1 billion acquisition of Instagram, which drew increased attention to the category. There were also a number of new game releases in April, which led to increased interest and competition among the developer community in that category, as well.

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